Etgar Keret (all around genius) writes (in Hebrew, but accurately and poetically translated into English) about how to entertain his four-year old son during the dog days of the sweltering Tel-Aviv summer.
Among the options is this brilliant idea that should be either be patented and sold to make millions, or given out to the entire human race for free in the interest of saving us from cultural starvation:
“Watching a stupid 3-D movie. (Idea for a startup: inventing glasses that give the plot some depth when you put them on.)”