A current KFC commercial proudly proclaims that you can go to their establishments and get food that is “delivered fresh,” and “prepared fresh… by a real cook!” As if there should be some other way to get food. What, do they think we’re accustomed to eating freeze dried processed food created by a machine?
When the concept of fresh becomes the exception and not the norm, isn’t something wrong?
The fine print at the bottom of the commercial (thank you DVR) makes this all the more
Fresh claim applicable to KFC’s drumsticks, thighs, breasts and wings. Not applicable in Alaska, Hawaii or due to supply outages.
According to KFC, not only is the Fresh “claim” the exception, there’s an exception to the exception. You can only get what they claim to be “fresh” in the continental USA, and only if there’s enough meat to go around. And it’s only for some of their food.
The only explanation I can think of for how a restaurant like this can exist and promote itself with a commercial like this is that something is more important to people than freshness. My guess is it’s either convenience, cost, or taste. Or some combination of all three.
Get the point?